On Creativity

In an exam I had to sit as a Ph.D. student, one of our professors asked which major phenomena would be shaping business life in future. My answer to that question was very simple and clear: Creativity.

Is not it creativity what breaks vicious circles, makes the unsolvable solvable and prepares us for the future in whatever it is that we do?

I believe that in the near future we will be seeing special creative teams be formed, "creativity" of system managers be brought to the foreground and career announcements contain expressions like "creators wanted" (only for design) for every sector and profession (including my own profession, accounting and consultancy). I certainly did include these in my answer to fancy it up a little...