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ARTICLE · 16 JANUARY 2024

Personal Data Protection Authority Published A Public Announcement On 13.11.2023 Regarding Sending A Verification Code Via SMS To Relevant Persons During Shopping In Stores.

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In the public announcement ("Announcement") of the Personal Data Protection Authority ("Authority") dated 13th November 2023, statements regarding the complaints and notices received by the Authority...

TurkeyPrivacy
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In the public announcement ("Announcement") of the Personal Data Protection Authority ("Authority") dated 13th November 2023, statements regarding the complaints and notices received by the Authority on the commercial electronic message transmission by stores in a manner contrary to the relevant legislation, following the submission of verification codes via SMS to customers during the cash register transactions in stores to complete the payment, were included.

In this context, the importance of paying attention to the following issues regarding store practices has been emphasized by the Authority, based on issues such as not providing information to individuals in accordance with the Personal Data Protection Law No. 6698 ("Law"), the explicit consents received not containing the elements required in accordance with the Law, and not obtaining approval for commercial electronic message sending:

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