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ARTICLE · 10 JUNE 2024

İndirimli Satış Reklamları ve Sadakat Programları Mercek Altında

Gün + Partners
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Elektronik ticarette gelenekselleşen, Kasım ayında gerçekleştirilen ve "Efsane Kasım İndirimleri", "Şahane Cuma İndirimleri" gibi isimlerle adlandırılan...

TurkeyMedia, Telecoms, IT, Entertainment
Hande Hançar
Hande Hançar
Baran Güney
Baran Güney
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Elektronik ticarette gelenekselleşen, Kasım ayında gerçekleştirilen ve “Efsane Kasım İndirimleri”, “Şahane Cuma İndirimleri” gibi isimlerle adlandırılan, çok sayıda üründe çeşitli oranlarda indirimlerin yapılacağının ilan edildiği indirimli satış kampanyaları, Reklam Kurulu (“Kurul”) tarafından yakından takip edilmekte, tüketicileri aldatan, yanıltan, gerçekte olduğundan daha fazla indirim yapılıyormuş algısı oluşturan indirimli satış reklamları ve uygulamaları hakkında Kurul tarafından idari yaptırımlar uygulanmaktadır. Buna göre; Kurul tarafından 2023 yılında; toplam 134 adet indirimli satış dosyası hakkında görüş ve değerlendirmelerde bulunulmuş ve mevzuata aykırı olduğu tespit edilen 119 adet dosya hakkında durdurma cezasının yanı sıra, toplam 4 milyon 41 bin 59 lira idari para cezası uygulanmasına karar verilmiştir.1

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