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ARTICLE · 24 AUGUST 2020

İleti Yönetim Sistemi (İYS)

Ozdagistanli Ekici Avukatlik Ortakliği
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6563 sayılı Elektronik Ticaretin Düzenlenmesi Hakkındaki Kanunun ("Kanun") 6. Maddesi uyarınca, ticari elektronik ileti göndermek isteyen gerçek ve tüzel kişilerin (hizmet sağlayıcılar)...

TurkeyMedia, Telecoms, IT, Entertainment
Büsra Tilkioglu
Büsra Tilkioglu
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6563 sayılı Elektronik Ticaretin Düzenlenmesi Hakkındaki Kanunun ("Kanun") 6. Maddesi uyarınca, ticari elektronik ileti göndermek isteyen gerçek ve tüzel kişilerin (hizmet sağlayıcılar) alıcıların önceden onayını alması gerekmektedir. Ticari İletişim ve Ticari Elektronik İletiler Hakkında Yönetmelikte, ("Yönetmelik") ticari elektronik ileti, mal ve hizmetlerini tanıtmak, pazarlamak, işletmesini tanıtmak ya da kutlama ve temenni gibi içeriklerle tanınırlığını artırmak amacıyla alıcıların elektronik iletişim adreslerine gönderilen her türlü ileti olarak tanımlanmaktadır. 4 Ocak 2020 tarihinde Yönetmelik'te yapılan değişiklik ile birlikte de ticari elektronik ileti göndermek isteyen hizmet sağlayıcılara, İleti Yönetim Sistemine (İYS) kayıt yaptırma zorunluluğu getirilmiştir. İYS, ticari elektronik ileti onayı alınmasına, reddetme hakkının kullanılmasına ve şikâyet süreçlerinin yönetilmesine imkân tanıyan ulusal bir veri tabanıdır. Yönetmelikte

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