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ARTICLE · 01 JUNE 2022

What Are The Rules For Alcohol Advertising In Turkey?

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Alcohol advertising has been a criticized topic for long time in Turkey. The year 2013 can be considered as milestone in Turkey. There has been a major change in the alcohol regulation.

TurkeyMedia, Telecoms, IT, Entertainment
Hande Hançar Çeli̇k
Hande Hançar Çeli̇k
Baran Güney
Baran Güney
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Alcohol advertising has been a criticized topic for long time in Turkey. The year 2013 can be considered as milestone in Turkey. There has been a major change in the alcohol regulation. Upon the amendments in the "Tobacco and Alcohol Regulation" any advertising of alcohol products has simply been banned in any kind of media.  This ban has included broadcasts on TV and radio, ads in the cinema, product replacement, printed media as well as social media and digital platforms. Hence, brand communication to consumers is strictly prohibited in Turkey and total prohibition of alcohol advertisement in any media has been implemented.

For the time being, there is very narrow area where the alcohol brands can make advertising of their brands. For example; the only possibility to use brand logo on designated service materials is on-trade. Trademarks, logos or other signs of alcohol brands can only be used on service materials in business premises which have a license to serve

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