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ARTICLE · 02 AUGUST 2021

Türkiye'de Etkileyici Pazarlama

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Reklam Kurulu'nun 04 Mayıs 2021 tarihli ve 2021/2 sayılı kararı ile kabul edilen "Sosyal Medya Etkileyicileri Tarafından Yapılan Ticari Reklam ve Haksız Ticari Uygulamalar

TurkeyMedia, Telecoms, IT, Entertainment
Baran Güney
Baran Güney
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Reklam Kurulu'nun  04 Mayis 2021 tarihli ve 2021/2 sayili karari ile kabul edilen "Sosyal Medya Etkileyicileri Tarafindan Yapilan Ticari Reklam ve Haksiz Ticari Uygulamalar Hakkinda Kilavuz" ("Kilavuz"), dogrudan sosyal medya etkileyicilerinin reklam faaliyetlerine iliskin ilk ve temel düzenleme oldu. Bununla birlikte; daha Kilavuz yürürlüge girmeden önce yakin tarihte Reklam Kurulu 6502 sayili Tüketicinin Korunmasi Hakkinda Kanun'un ("Tüketici Kanunu") ve Ticari Reklam ve Haksiz Ticari Uygulamalar Yönetmeligi'nde ("Reklam Yönetmeligi") genel olarak tüm reklamlar için yer alan düzenlemeleri sosyal medya etkileyicileri tarafindan gerçeklestirilen reklamlara da uygulamaya baslamis, ilgili düzenlemelere aykiri gördügü reklamlara çesitli yaptirimlar uygulamaya baslamisti. Reklam Kurulu tarafindan 2021 yilinda verilen güncel tarihli dört karari Kilavuz'un uygulanmasi açisindan da yol gösterici niteliktedir.

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