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ARTICLE · 18 JANUARY 2024

Tüketici Değerlendirmelerinde Yakın Takip Dönemi

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İnternet üzerinde yapılan alışverişlerde tüketici değerlendirmeleri büyük önem taşıyor. Bu değerlendirmeler sayesinde tüketicilerin satın almayı değerlendirdiği...

TurkeyMedia, Telecoms, IT, Entertainment
Baran Güney
Baran Güney
Göksu Ayçıl Altınok
Göksu Ayçıl Altınok
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İnternet üzerinde yapılan alışverişlerde tüketici değerlendirmeleri büyük önem taşıyor. Bu değerlendirmeler sayesinde tüketicilerin satın almayı değerlendirdiği ürün ya da hizmetin özellikleri ile kalitesi bakımından ve müşteriye gösterdiği özen bakımından bir kanaat oluşturması mümkün olabiliyor.

Tüketici değerlendirmelerinin alışveriş tercihleri üzerindeki etkileri sebebiyle Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği'ne (“Yönetmelik”) 1 Şubat 2022 tarihinde eklenen 28/B ve 28/C maddeleri ile tüketici değerlendirmelerinin ve tüketici şikâyetlerinin yapılmasına ve yayınlanmasına ilişkin temel usul ve esaslar belirlenmişti. Tüketici değerlendirmeleri ile ilgili temel ilkeler, bilgilendirme, kontrol süreci, aldatıcı kabul edilen durumlar ile yükümlülüklere ilişkin reklam veren, reklam ajansları, mecra kuruluşları ve reklamcılıkla ilgili tüm kişi, kurum ve kuruluşlara yol göstermek amacıyla Reklam Kurulu 12.09.2023 tarihli ve 337 sayılı

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