In today's world, where the globalization is effective in
all the areas, and where competition is now the integral part of
the integration with international markets and plays an important
role in the development of countries, a new economic system has
emerged. Therefore, in order for Turkey to compete in such a
system, there is a need for difference. In this respect, Project
Turquality has entered into force, through the "Communique on
Branding of Products Made in Turkey Internationally, Creating an
Image for Products Made in Turkey and Supporting the Project
Turquality" on 24.05.2006 in Official Gazette Issue No. 26177,
(Communique No. 2006/4), and a great step has taken towards this
objective. Turquality is the first and the only branding program
which is supported by a state, and incentivizes the companies to
create strong brands in international markets. Through this
program, companies with products ranges that have the potential to
be a strong brand, adopts
