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ARTICLE · 24 MAY 2021

Turkey Publishes A Guideline On Influencer Advertising

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On 5 May 2021, the Advertising Board of the Ministry of Trade published the Guideline on Commercial Advertising and Unlawful Commercial Practices Social Media Influencers ("Guideline") pursuant to the ...

TurkeyMedia, Telecoms, IT, Entertainment
Ilay Yilmaz
Ilay Yilmaz
Can Sozer
Can Sozer
Mine Güner
Mine Güner
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Recent Development

On 5 May 2021, the Advertising Board of the Ministry of Trade published the Guideline on Commercial Advertising and Unlawful Commercial Practices Social Media Influencers ("Guideline") pursuant to the Consumer Protection Law ("Law"). The Guideline aims to inform all advertising industry stakeholders, including advertisers, advertising agencies and platforms, on how the advertising activities of social media influencers ("Influencers") are regulated. The Guideline is available here (in Turkish).

What's New?

The Guideline regulates the main advertising principles relevant to Influencers. According to the Guideline:

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