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ARTICLE · 12 JULY 2020

Turkey Introduces Centralized Commercial Electronic Communication Management System

ELIG Gürkaynak Attorneys-at-Law
ELIG Gürkaynak Attorneys-at-Law
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ELIG Gürkaynak Attorneys-at-Law

ELIG Gürkaynak Attorneys-at-Law

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The Amendments to the Regulation on Commercial Communications and Commercial Electronic Messages ("Amendment Regulation")...

TurkeyMedia, Telecoms, IT, Entertainment
Gönenç Gürkaynak
Gönenç Gürkaynak
Ceren Yıldız
Ceren Yıldız
Çağla Nizam
Çağla Nizam
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The Amendments to the Regulation on Commercial Communications and Commercial Electronic Messages ("Amendment Regulation")1 has been published in the Official Gazette of January 4, 2020 to amend the Regulation on Commercial Communications and Commercial Electronic Messages ("Regulation"). The main aim of the Amendment Regulation is to introduce "commercial electronic communication management system" ("IYS") which refers to a centralized system that enables obtaining commercial electronic communication (e.g. promotional messages) approvals, use of right to reject such communications and managing complaint processes.

I. IYS System

As per the Amendment Regulation, the Ministry of Trade authorizes an institution for the establishment of IYS. The authorized institution prepares the technical infrastructure for the following: (i) registration of approval and rejection information on IYS, (ii) obtaining approval through IYS, (iii) the use of right to opt-out, (iv)

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