The Presidential Decree No. 476, published in the Official
Gazette of 19.12.2018, has imposed 15% withholding tax on internet
advertising. The government has withheld 15% tax on digital
advertising payments to services providers and intermediaries. The
Presidential Decree is applicable to payments made as of 1 January
2019.
With the development of technology, it is inevitable that people
and entities having commercial activities, benefit from various
advertising channels in order to be more recognized in their
businesses. Digital advertising has become more popular compared to
traditional advertising channels such as newspapers, television,
billboards. One of the most important offering of digital
advertising is that it enables its users to reach any place where
the internet is accessible. Additionally, unlike other mass
advertising channels, digital advertising enables entities to
target who they want to advertise based on target's sex, age,
geographic area etc.
