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ARTICLE · 17 JANUARY 2020

Ticari İletişim Yönetmeliği'nde Değişiklikler

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Yönetmelik'te yer alan değişiklikler ticari elektronik iletişim faaliyetleri bakımından önem arz ediyor.

TurkeyMedia, Telecoms, IT, Entertainment
Ilay Yilmaz
Ilay Yilmaz
Can Sozer
Can Sozer
Aybüke Gündel Solak
Aybüke Gündel Solak
Berk Bengi
Berk Bengi
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Yeni Gelişme

4 Ocak 2020 tarihli ve 30998 sayılı Resmi Gazete'de "Elektronik İletişim ve Ticari Elektronik İletiler Hakkında Yönetmelikte Değişiklik Yapılmasına Dair Yönetmelik" ("Yönetmelik") yayımlandı. Yönetmelik'te yer alan değişiklikler ticari elektronik iletişim faaliyetleri bakımından önem arz ediyor.

Ne Değişecek?

Yönetmelik, Ticari Elektronik İleti Yönetim Sistemi'ni ("İYS") getirdi; onay ve ret mekanizmalarında birtakım değişiklikler yaptı:

İYS

  • Yönetmelik'in 10/A maddesi ile birlikte hizmet sağlayıcıların, aracı hizmet sağlayıcıların ve alıcıların ticari elektronik iletilerin yönetimini kolaylaştırmak amacıyla oluşturulan İYS sisteminin esasları belirlendi. İYS, ticari elektronik iletilere ilişkin onay ve ret kayıtlarının tutulmasının yanı sıra, şikayet, onay ve ret süreçlerinin sistem üzerinden yürütülmesine de olanak sağlıyor. Ayrıca İYS üzerinde onayı bulunmayan alıcılara, ticari elektronik ileti gönderilememesi de öngörülüyor.

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