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ARTICLE · 03 JULY 2026

Ticari Reklam Yönetmeliği’nde Önemli Değişiklikler

Hergüner Bilgen Üçer Attorney Partnership
Hergüner Bilgen Üçer Attorney Partnership
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Hergüner Bilgen Üçer Attorney Partnership

Hergüner Bilgen Üçer Attorney Partnership

Since 1989, Hergüner Bilgen Üçer has been recrafting the Turkish law firm model along modern...

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1 Temmuz 2026 tarihli ve 33297 sayılı Resmî Gazete’de yayımlanan Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliğinde Değişiklik Yapılmasına Dair Yönetmelik reklam uygulamalarına kapsamlı değişiklikler getiriyor. Değişiklikler, özellikle dijital pazarlama, reklamlarda yapay zeka kullanımı, sosyal medya etkileyicisi (influencer) reklamları, çevresel iddialar ve indirimli satış uygulamalarına odaklanıyor.

TurkeyMedia, Telecoms, IT, Entertainment
Ismet Bozoglu
Ismet Bozoglu
Nehir Demirkol
Nehir Demirkol
Sıla Öz
Sıla Öz
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1 Temmuz 2026 tarihli ve 33297 sayılı Resmî Gazete’de yayımlanan Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliğinde Değişiklik Yapılmasına Dair Yönetmelik reklam uygulamalarına kapsamlı değişiklikler getiriyor. Değişiklikler, özellikle dijital pazarlama, reklamlarda yapay zeka kullanımı, sosyal medya etkileyicisi (influencer) reklamları, çevresel iddialar ve indirimli satış uygulamalarına odaklanıyor.

Reklamlarda yapay zeka kullanımı

Yapay zeka kullanımının hayatın her alanında yaygınlaşması reklam mevzuatında da kendini göstermiştir.

Yönetmelikte yapılan değişiklikler kapsamında artık reklamlarda, tüketicilerin ekonomik davranış biçimini önemli ölçüde etkileyecek şekilde yapay zekâ veya başka bir yazılımın kullanılması veya yapay zekâ kullanılarak insandan ayırt edilemeyecek dijital karakterlere yer verilmesi halinde bu hususun açık, anlaşılır ve ayırt edilebilir şekilde belirtilmesi gerekecektir.

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