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ARTICLE · 18 JANUARY 2023

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The Guideline For Environmental Claims In Advertising Has Been Published

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The Guideline for Environmental Claims in Advertising ("Guideline"), enacted by the Advertisement Board at the meeting dated 13.12.2022 and numbered 328, has been published.

TurkeyMedia, Telecoms, IT, Entertainment
Hande Hançar Çeli̇k
Hande Hançar Çeli̇k
Baran Güney
Baran Güney
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The Guideline for Environmental Claims in Advertising ("Guideline"), enacted by the Advertisement Board at the meeting dated 13.12.2022 and numbered 328, has been published. The purpose of the Guideline is to inform persons, institutions and organizations on legal compliance of their environmental claims contained in commercial advertisements and commercial practices conducted by advertisers, advertisement agencies and media organizations.

Highlights of the Guideline

  • "Environmental claim" is defined as statement or visual relating to environmental benefits or not having harmful environmental effects about the components, manufacturing method, supply process, use or destroy of the advertised goods or services.

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