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ARTICLE · 16 APRIL 2025

Sosyal Medyada Alkollü İçecek Reklamları

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Ülkemizde alkollü içeceklerin reklam, tanıtım ve benzeri faaliyetleri televizyon, radyo, sinema, basılı medya ve dijital platformlar dahil olmak üzere tüm iletişim

TurkeyMedia, Telecoms, IT, Entertainment
Baran Güney
Baran Güney
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Ülkemizde alkollü içeceklerin reklam, tanıtım ve benzeri faaliyetleri televizyon, radyo, sinema, basılı medya ve dijital platformlar dahil olmak üzere tüm iletişim kanallarında yasaktır. Bu nedenle, alkollü içecek markalarının herhangi bir şekilde tanıtılması veya reklamının yapılması mümkün değildir. Bu kısıtlamaya sosyal medya üzerinden yapılan reklamlar da dahildir. Reklam Kurulu, sosyal medya etkileyicileri aracılığıyla alkollü içecek markalarının örtülü reklamlarını mercek altına almış; bu tür tanıtım ve reklam faaliyetlerine karşı reklam veren ve reklamı gerçekleştiren sosyal medya etkileyicisi de dahil olmak üzere durdurma ve idari para cezası yaptırımları uygulamaya başlamıştır.

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