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ARTICLE · 02 JULY 2025

Sosyal Medya Hesapları Nasıl Korunur?

ASY Legal
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Sosyal medya, bireylerin ve kurumların günlük yaşamdaki görünürlüklerini arttıran, iletişim ve pazarlama faaliyetlerini yürütmelerine imkân tanıyan vazgeçilmez dijital platformlar haline gelmiştir.

TurkeyMedia, Telecoms, IT, Entertainment
Ece Celep
Ece Celep
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  1. Giriş

Sosyal medya, bireylerin ve kurumların günlük yaşamdaki görünürlüklerini arttıran, iletişim ve pazarlama faaliyetlerini yürütmelerine imkân tanıyan vazgeçilmez dijital platformlar haline gelmiştir. Sosyal medya hesapları; kişisel kullanım amaçlı hesaplar, ticari hesaplar (örneğin; influencer hesapları) ve kurumsal hesaplar olmak üzere farklı amaçlar ile oluşturulmaktadır. Dolaysıyla, türüne ve kullanım amacına göre söz konusu hesaplar ve bu hesaplarda paylaşılan içerikler yer yer kişisel veri, ticari veri, reklam/pazarlama materyalleri ve hatta zaman zaman fikir ve sanat eserleri niteliğinde içerikler ile tescilli markalar içerebilmektedir.

Ancak bu platformlar üzerinde oluşan hesaplar, paylaşımlar ve içerikler hukuka aykırı müdahalelere maruz kalabilmekte; içeriklerin izinsiz kullanımı, kopyalanması, hesapların ele geçirilmesi gibi ihlaller hukuki süreçleri beraberinde getirmektedir. Bu makalede, sosyal medya hesaplarının Türk hukukunda

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