Social Responsibility Awareness And Social Values In Advertisements

The Advertisement Board rendered a guiding decision in September 2022 with respect to the advertisements published by an international fashion company operating in Turkey as well in which some food products particularly like bread and doughnuts covered with colourful toppings were placed together with some attractive shoes and sandals offered for sale. The Board evaluated that the advertisements violated the principle requiring that advertisements must be following the principles of fair competition which have gained acceptance in both business life and in public opinion within the framework of the sense of economic and social responsibility.

The decision does not contain any reasoning on why and how the scrutinized advertisement constitutes a breach of a sense of economic and social responsibility. However, it could be inferred from analysis of the Board's decision that the fact that bread has a special meaning under the moral values of Turkish society and is deemed