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ARTICLE · 17 FEBRUARY 2022

Reklamlarda Kötüleme

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Reklam Kurulu, 2020 yılının son ayında Türk mutfağı ve Türk yemek kültürüne ilişkin hassasiyetini kanıtlar nitelikte bir karar ile bir konserve ton balığı ürününe dair reklamların durdurulmasına hükmetmiştir.

TurkeyMedia, Telecoms, IT, Entertainment
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Reklam Kurulu, 2020 yilinin son ayinda Türk mutfagi ve Türk yemek kültürüne iliskin hassasiyetini kanitlar nitelikte bir karar ile bir konserve ton baligi ürününe dair reklamlarin durdurulmasina hükmetmistir.

Televizyon kanallari ve reklam verenin kurumsal sosyal medya hesaplarinda yayina sunulan reklam filminde; disarida yemek yemek isteyen bir çift Türk mutfagina iliskin birtakim yemek lokantalarinin bulundugu bir sokaktadir. Reklam filminde; restoranlarda bulunan müsterilerin tabaklarina elleriyle müdahale eden garsonlar, kiyafetlerinin kirli ve lekeli oldugu görülen dönerci ustalari, sokagin geneline de yayildigi görülen yogun is ve duman altinda yiyecek hazirlayan asçilar, kalitesiz malzemelerle hazirlandigi izlenimi olusturulan hamburger ve köfte bulunan yiyecek tabaklari görülmektedir. Tüm bu sahne süresince devam eden korku-gerilim filmi müzigi ile de reklam filminin yarattigi algi desteklenmektedir. Bunun üzerine yemek yemek isteyen çift korkuyla bu

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