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ARTICLE · 26 FEBRUARY 2018

Reklam Sektöründe Telif Davaları

Inanici - Tekcan Ortakligi
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İnsan zekâsının ve yaratıcı gücünün pazar ekonomisi emrine tahsis biçimlerinden biri de reklam alanıdır. Bu alanın aktörleri başlıca dört gruptan oluşur.

TurkeyMedia, Telecoms, IT, Entertainment
Haluk İnanıcı
Haluk İnanıcı
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İnsan zekâsının ve yaratıcı gücünün pazar ekonomisi emrine tahsis biçimlerinden biri de reklam alanıdır. Bu alanın aktörleri başlıca dört gruptan oluşur.

Birinci grup, müellif dediğimiz, telif hak sahibi/eser sahibi sıfatını taşıyan, yazar, şair, fotoğraf sanatçısı, müzik eser sahibi, grafik tasarımcı gibi yaratıcı, asli aktörlerdir. İkinci grup ise "reklamın oluşturulması esnasında, reklamın cinsine göre ortaya çıkmakta; eğer reklam ürünü sesli bir ürünse, seslendiren, seslendirme metnini yazan yazar; eğer basılı bir ürünse, grafik tasarımcı, varsa fotoğraf sanatçısı, reklam metnini hazırlayan yazar; eğer bir reklam filmi ise bir senarist, yönetmen, besteci" olarak belirmektedir.

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