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ARTICLE · 16 APRIL 2025

Reklam Kurulu Kararları Uyarınca Google Ads

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Reklam Kurulu Mart 2024 tarihli toplantısında, Google Adwords / Google Ads aracılığıyla bazı şirketler tarafından verilen ve rakip firmaların tescilli markalarının anahtar kelime olarak kullanıldığı...

TurkeyMedia, Telecoms, IT, Entertainment
Baran Güney
Baran Güney
Elif Melis Özsoy
Elif Melis Özsoy
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Reklam Kurulu Mart 2024 tarihli toplantısında, Google Adwords / Google Ads aracılığıyla bazı şirketler tarafından verilen ve rakip firmaların tescilli markalarının anahtar kelime olarak kullanıldığı sponsorlu reklamları incelenmiştir. Buna göre Kurul; bir şirketin ticaret unvanı ve hizmetlerini belirlemekte kullandığı markanın, diğer şirketler tarafından anahtar kelime olarak seçilmesi ile yapılan reklamları hakkında, bunların tüketicileri yanıltıcı nitelikte olduğu gerekçesiyle bu reklamlar hakkında durdurma cezası vermiştir.

Reklam hukuku mevzuatında anahtar kelime seçimlerine ilişkin doğrudan bir hukuk kuralı bulunmamakla birlikte, Kurul söz konusu reklamları Reklam Yönetmeliği'nin doğruluk ve dürüstlük ilkelerini düzenleyen 7. maddesine, reklamların tüketicileri yanıltmaması gerektiğine ilişkin reklam hukukunun temel prensiplerine, reklam verenin ispat külfetine ilişkin 9. maddesine ve itibardan haksız yararlanmaya ilişkin 11. maddesine göre

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