Online Reputation Management In Turkey

The "new way of communication" which has been spreading to a wide range since the last decade of 20th century with digital transmission, Web sites, Twitter, Facebook, Instagram, Wikipedia, news portal, blogs, dictionaries and forums; actually indicates a new stage in human history. We're creating a "virtual world" in which both individuals and commercial firms can exist besides the physical world. We can even say that the model and duration of living in this virtual world, changes and affects the physical world. In the center of this "new model of living" is the social media whose number of actors increases every day.

Nowadays, the main channel for marketing and advertising activities is the social media as both individuals and commercial firms keep up with this model of living and take their place in the virtual world. Traditional marketing approaches and methods are now giving their place to social media marketing and digital advertising.