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ARTICLE · 10 MAY 2021

New Guideline For Influencer Advertisements On Social Media

ELIG Gürkaynak Attorneys-at-Law
ELIG Gürkaynak Attorneys-at-Law
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ELIG Gürkaynak Attorneys-at-Law

ELIG Gürkaynak Attorneys-at-Law

ELIG Gürkaynak Attorneys-at-Law is an eminent, independent Turkish law firm based in Istanbul. The...

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Turkish Advertisement Board recently published a principle decision regarding the commercial advertisements conducted by the social media influencers, that includes specific tags and expressions...

TurkeyMedia, Telecoms, IT, Entertainment
Gönenç Gürkaynak
Gönenç Gürkaynak
Ceren Yıldız
Ceren Yıldız
Noyan Utkan
Noyan Utkan
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Turkish Advertisement Board recently published a principle decision regarding the commercial advertisements conducted by the social media influencers, that includes specific tags and expressions that should be used by influencers on their social media advertisements.

Guideline on Commercial Advertisement and Unfair Commercial Practices Made by Social Media Influencers1 ("Guideline on Influencers") which is accepted with the Advertisement Board's decision of May 4, 2021 with number 2021/2 is published on the Ministry of Commerce's official website on May 5, 2021.

"With the advancement of technology and the popularity of social media, consumers are bombarded with the messages of social media influencers throughout their daily lives. Companies pay celebrities or v/bloggers (nicknamed influencers or tastemakers) to endorse their brands. There is no doubt about social media's – and therefore the influencers' – potential to reach a wide range of global consumers"2.

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