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ARTICLE · 25 MAY 2021

Misleading Advertisements

Ozdagistanli Ekici Avukatlik Ortakliği
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Misleading advertisement is a type of advertisement which may or does mislead the consumers.

TurkeyMedia, Telecoms, IT, Entertainment
Hatice Ekici Tağa
Hatice Ekici Tağa
Sümeyye Uçar
Sümeyye Uçar
Bensu Özdemir
Bensu Özdemir
Author LinkedIn connections

Misleading advertisement is a type of advertisement which may or does mislead the consumers. Also, these advertisements can affect the consumers' economic actions, and they harm or have the potential to harm their rivals. Thus, the first collocutor of these advertisements is the consumers, then the rival brands and companies. In this context, there are regulations in order to control deceptive and misleading practices and protect the consumers and the market environment. In particular, the Turkish Commercial Code ("TCC"), Turkish Consumer Protection Law ("TCPL"), and the Implementing Regulation on Commercial Advertisement and Unfair Commercial Practices ("Regulation") include the provisions regarding misleading practices.

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