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ARTICLE · 24 AUGUST 2020

Message Management System

Ozdagistanli Ekici Avukatlik Ortakliği
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The real and legal persons who want to send commercial electronic messages (service providers) has to obtain opt-in consent of recipients before sending any commercial/marketing/advertisement...

TurkeyMedia, Telecoms, IT, Entertainment
Büsra Tilkioglu
Büsra Tilkioglu
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WHAT IS THE MESSAGE MANAGEMENT SYSTEM ("IYS")?

The real and legal persons who want to send commercial electronic messages (service providers) has to obtain opt-in consent of recipients before sending any commercial/marketing/advertisement messages under Article 6 of the Law on Regulation of Electronic Commerce w.no 6563 ("the Law"). Commercial electronic messages are defined as "messages sent to electronic communication addresses (including audio calls) of recipients, for the purpose of promoting or advertising a product, service or business, and/or to increase the reputation ofsuch through content including a greeting or a wish" in the Regulation on Commercial Communication and Commercial Electronic Messages ("the Regulation"). On January 4, 2020, the amendment to Article 5 of the Regulation stipulated a registration obligation to Message Management System ("IYS") for all service providers that send commercial electronic messages. IYS aims to collect all opt-in

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