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ARTICLE · 28 OCTOBER 2024

Is It Really Number One Of Türkiye?

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Article 8 of the Regulation on Commercial Advertisement and Unfair Commercial Practices ("Regulation") permits comparative advertisements under specific conditions. Subparagraph (a) requires...

TurkeyMedia, Telecoms, IT, Entertainment
Baran Güney
Baran Güney
Zeynep Berfin Ekinci
Zeynep Berfin Ekinci
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Article 8 of the Regulation on Commercial Advertisement and Unfair Commercial Practices ("Regulation") permits comparative advertisements under specific conditions. Subparagraph (a) requires that such advertisements should "not be misleading or deceptive," while subparagraph (f) mandates that "claims based on objective, measurable, and numerical data must be substantiated by scientific tests, reports, or documents." Additionally, Article 9, titled "Burden of Proof," specifies that the advertiser bears the burden of proof for claims made in comparative advertisements. These claims must be supported by relevant information and documents from university departments or accredited independent research institutions and be valid as of the advertisement's airing.

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