Influencer Marketing In Turkey

Influencer marketing through social media influencers has reached to giant growth in advertising area. Brands including global and local ones cooperate with social media influencers for advertisings of their brands, goods and services because social media influencers are very capable of directing the consumers' buying habits into certain brands via the presentations, recommendations and compliments they make.

In Turkey, there are no specific laws relating to advertising through social media. There are no specific laws, regulations, or self-regulatory rules related to influencer marketing via social media. General advertising rules and principles are applied in this area. Supervision of advertisements via social media is subject to the same laws and regulations as advertisements in any other kind of media. Influencer marketing should also adhere to rules regarding conformity to public order, fair competition, public/moral values, and accuracy, which are main