Social media advertising is mainly regulated under Consumer
Protection Law and the Advertising Regulation in Turkey. In 2021,
the Advertisement Board drafted Guideline on Commercial
Advertisement and Unfair Commercial Practices Conducted by Social
Media Influencers” (“Guideline”), which was
prepared based on the Consumer Protection Law to serve as a basis
for examinations of commercial advertisements and unfair commercial
practices run by Social Media Influencers.
The Board continued its strict surveillance of social media
advertisements in 2022. As per the Guideline social media
influencers have started to include hashtags such as
#Advertisement, #Sponsor, and #Collaboration in their posts
intending to indicate that the relevant post is an advertisement.
The Board strictly monitored the market and thoroughly implemented
the rules set under the Guideline. For instance, in its decision of
November 2022, the Board detected that an influencer directed its
followers to
