How To Become A Responsible Influencer?

As of January 2024, there are 57.50 million social media users in Turkey¹, and digital platforms hold the largest share of advertising investments at approximately 71.2% for the year 2024². Within these digital investments, social media influencers account for 5%, underscoring their significant role in shaping consumer behavior. Given the influence of social media influencers on consumption patterns, the importance of adhering to legal regulations concerning advertisements made by influencers on social media becomes evident. To this end, various legal frameworks have been established, including the Consumer Protection Law, the Regulation on Commercial Advertisements and Unfair Commercial Practices, and the Guideline on Commercial Advertisements and Unfair Commercial Practices by Social Media Influencers ("Guideline"), which set forth rules governing advertisements by social media influencers.