Hidden Traps In Subscription Agreements: Dark Patterns

The Advertisement Board ("Board") closely monitored dark patterns on online user interfaces that facilitate consumers to enter into subscription agreements, and which might deceive, coerce, manipulate consumers into making choices that may not be in their best interests. Dark patterns are broadly considered deceptive commercial practices under the Commercial Advertising and Unfair Commercial Practices Regulation which defines "The use of guiding interface designs, options, or expressions in an online environment that negatively affect consumers' decision-making or choice-making will be considered methods aimed at altering their decisions in favour of the seller or provider, rather than the normal choice they would make." as an example of unfair commercial practice.