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ARTICLE · 23 APRIL 2009

Hidden Advertising In Turkey

Gün + Partners
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We come across with hidden advertisements on various media in our daily lives, including but not limited to TV, cinema or newspapers. The légitima of “hidden advertising” has become one of the highly debated issues in Turkey.

TurkeyMedia, Telecoms, IT, Entertainment
Uğur Aktekin
Uğur Aktekin
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We come across with hidden advertisements on various media in our daily lives, including but not limited to TV, cinema or newspapers. The légitima of "hidden advertising" has become one of the highly debated issues in Turkey.

Amongst the overall discussions and raised arguments, a common question comes into minds: What makes the hidden advertising like this popular and actual in the sector? First of all, it might be said that the advertising prohibition for certain products /persons or institutions (such as the prohibition of alcohol, cigarette or drug advertisements or advertising prohibition for lawyers and doctors etc.) in the legal regulations has led the way for hidden advertising in time. Besides, there is a fact that the consumers' confidence in the advertisements has decreased day by day in the society. It should also be born in mind that most of the people do not prefer to watch the full length advertorials and instead make zapping aggressively at the time of

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