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ARTICLE · 15 APRIL 2025

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Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmelik ("Yönetmelik") 8. maddesinde karşılaştırmalı reklamların belirli koşullar altında yapılabileceğini düzenlemekte ve ilgili maddenin 1.

TurkeyMedia, Telecoms, IT, Entertainment
Baran Güney
Baran Güney
Zeynep Berfin Ekinci
Zeynep Berfin Ekinci
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Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmelik (“Yönetmelik”) 8. maddesinde karşılaştırmalı reklamların belirli koşullar altında yapılabileceğini düzenlemekte ve ilgili maddenin 1. fıkrasının a bendi karşılaştırmalı reklamların “aldatıcı ve yanıltıcı olmamasını” ve f bendi ise “nesnel, ölçülebilir, sayısal verilere dayanan iddiaların; bilimsel test, rapor veya belgelerle ispatlanması” koşullarını düzenlemektedir. Yönetmelik aynı zamanda, reklam verenin iddialarını ispatlamakla yükümlü olduğunu ve karşılaştırmalı reklamlarda söz konusu ispatın nasıl yapılması gerektiğini “İspat Külfeti” başlıklı 9. maddesinde düzenlemektedir. Buna göre “Karşılaştırmalı reklamlarda yer alan ve karşılaştırmaya konu edilen iddialar, her hâlükârda üniversitelerin ilgili bölümlerinden veya akredite yada bağımsız araştırma, test ve değerlendirme kuruluşlarından alınmış bilgi ve belgeler ile kanıtlanmak zorundadır.” Anılan düzenleme uyarınca ayrıca reklamlarda iddiaların

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