Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 11 APRIL 2025

Market Intelligence Thought Leadership Award Winner

Eco-Friendly Or Eco-Fiction?

Global Advertising Lawyers Alliance (GALA)
Explore more from Global Advertising Lawyers Alliance (GALA)

The Advertisement Board ("Board") reviewed numerous advertisements containing claims related to the environment in accordance with the Regulation...

TurkeyMedia, Telecoms, IT, Entertainment
Baran Güney (Gün & Partners)
Baran Güney (Gün & Partners)
Author LinkedIn connections

The Advertisement Board ("Board") reviewed numerous advertisements containing claims related to the environment in accordance with the Regulation on Commercial Advertising and Unfair Commercial Practices ("Regulation"), as well as the Guideline on Advertisements Containing Environmental Claims. The Board's evaluation provided practical guidance for interpretation of environmental claims' compliance to law.

  • The Board examined the environmental claims in a cosmetic company's advertisement, claiming that "they achieved a 78% reduction in CO2 emissions from 2005 to 2020, increased production volume by 37%, and made 35 facilities, including 14 factories, carbon-neutral by the end of 2019". The Board determined that these claims were substantiated by accredited or academically recognised scientific studies, fulfilling the burden of proof under the Regulation. Therefore, the advertisements were not in violation of the applicable law.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

New Regulatory Framework For Social Media And Digital Games In Turkey

The Act on Amendments to the Social Services Act and Certain Other Acts (Law No. 7578) (the "Act") was published in the Official Gazette on 1 May 2026, establishing a framework addressing both social media platforms and digital games in Turkey. On the social media front, the Act prohibits social network providers from offering services to children under the age of fifteen and mandates the implementation of age verification measures to enforce this prohibition.
TurkeyMedia, Telecoms, IT, Entertainment
Balcıoğlu Selçuk Eymirlioğlu Ardıyok Keki Attorney Partnership
Balcıoğlu Selçuk Eymirlioğlu Ardıyok Keki Attorney Partnership
Article

Türkiye E-Commerce Outlook 2025

Turkey's e-commerce sector reached a historic milestone in 2025, with transaction volumes surging to TRY 4.57 trillion and digital commerce now representing nearly one-fifth of all trade activity. The Ministry of Trade's comprehensive report reveals how artificial intelligence integration, rapid delivery models, and shifting consumer demographics are fundamentally reshaping the nation's retail landscape and economic structure.
TurkeyMedia, Telecoms, IT, Entertainment
Universal Hukuk | Law & Consultancy
Universal Hukuk | Law & Consultancy
Article

A New Era For Digital Gaming Platforms: Key Amendments To Law No. 5651

Turkey has introduced comprehensive amendments to Law No. 5651, establishing the country's first sector-specific regulatory framework for digital gaming platforms. The new legislation imposes obligations on gaming platforms including age rating requirements, mandatory appointment of Turkish representatives, parental control tools, and information disclosure to authorities, backed by a graduated system of administrative fines and bandwidth restrictions for non-compliance.
TurkeyMedia, Telecoms, IT, Entertainment
Paksoy
Paksoy
Article

New Online Safety And Gaming Platform Rules

Recent amendments have been introduced to Law No. 5651 on the Regulation of Broadcasts via the Internet and Combating Crimes Committed Through Such Broadcasts (Law No. 5651) through the Law on Amendments to the Social Services Law and Certain Laws, which was published on 1 May 2026. For the first time under Turkish legislation, the concepts of game platform, game distributor, and game developer have been expressly defined. In addition, new online safety obligations have been imposed on social network providers.
TurkeyMedia, Telecoms, IT, Entertainment
Kolcuoğlu Demirkan Koçaklı Attorneys at Law
Kolcuoğlu Demirkan Koçaklı Attorneys at Law
Article

New Rules For Social Networks And Game Platforms In Türkiye

Turkey's amended Law No. 5651 introduces comprehensive regulatory obligations for social network providers and gaming platforms, establishing age verification requirements, parental controls, and content moderation standards. The legislation, effective November 2026, creates a graduated enforcement framework with administrative fines reaching up to 3% of global turnover and potential bandwidth restrictions for non-compliant platforms.
TurkeyMedia, Telecoms, IT, Entertainment
Moroglu Arseven
Moroglu Arseven
Article

A New Era For Children And Gaming In Turkey: Understanding Law No. 5651’s 2026 Amendments For Providers And Platforms

On April 2 2026, the Turkish Grand National Assembly’s (“TBMM”) Health, Family, Employment, and Social Affairs Commission approved a transformative set of amendments to Law No. 5651 on the Regulation of Publications on the Internet and Combatting Crimes Committed by Means of Such Publications (“Law No. 5651”), which were published in the Official Gazette of May 1, 2026.
TurkeyMedia, Telecoms, IT, Entertainment
ELIG Gürkaynak Attorneys-at-Law
ELIG Gürkaynak Attorneys-at-Law
Article

New Regulation On Age Verification And Child Protection For Social Network Providers

The Regulation on the Provision of Child Specific Segregated Services and Age Verification by Social Network Providers (the “Regulation”) was published in the Official Gazette No. 33396 dated 10 October 2026. The Regulation sets out the rules applicable to domestic and foreign social network providers whose services are accessible from Türkiye, introducing new requirements concerning age verification, child-specific services and parental control mechanisms.
TurkeyMedia, Telecoms, IT, Entertainment
Gen Temizer Erdogan Girgin Attorney Partnership
Gen Temizer Erdogan Girgin Attorney Partnership
Article

Instagram’s 2026 AI Labelling Rules

Instagram's 2026 policy shift introduces mandatory AI-generated profile labels and penalties for non-disclosure, creating new compliance challenges at the intersection of platform governance and India's statutory framework for synthetically generated information. How do these overlapping regimes affect brands, influencers, and content creators operating in India's digital ecosystem?
IndiaMedia, Telecoms, IT, Entertainment
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

Indian FSSAI’s New Labelling Rules 2026

India's food safety regulator has introduced new labelling amendments that simplify compliance for infant nutrition products and small packages while strengthening traceability requirements for non-retail containers. Meanwhile, the Supreme Court is pushing for front-of-pack warning labels on products high in fat, sugar, and salt, raising critical questions about implementation thresholds, consumer accessibility, and the balance between public health and industry concerns.
IndiaConsumer Protection
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

Loot Box Litigation Intensifies As Valve Fights Gambling Claims

Gaming companies face mounting legal challenges as plaintiffs argue that loot box systems constitute illegal gambling under state law. The dispute centers on whether randomized in-game rewards with real economic value cross the line from traditional mystery products into regulated gambling territory, with courts now weighing arguments that could reshape the industry's most controversial monetization practice.
United StatesMedia, Telecoms, IT, Entertainment
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

Is This Packaging A Trick Or A Treat?

A federal court in Florida dismissed a false advertising lawsuit against Hershey over Reese's Peanut Butter Pumpkins, where consumers claimed the packaging showed carved jack-o-lantern faces that didn't appear on the actual candy. The court ruled that consumers failed to demonstrate concrete economic injury, finding their disappointment over the product's appearance insufficient to establish legal standing.
United StatesConsumer Protection
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

FTC Settles With Auto Dealer Group Over Price Advertising And Prize Offers

The Federal Trade Commission has reached a settlement with Greenway Auto Group over allegations of deceptive pricing practices and fake prize promotions. The settlement requires the company to prominently display the actual "Total Price" consumers must pay in all advertising, addressing systematic practices of advertising vehicles for thousands of dollars less than the prices ultimately charged to customers.
United StatesConsumer Protection
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

New York AI Advertising Disclosure Requirement Now In Effect

New York has enacted groundbreaking legislation requiring advertisers to disclose when AI-generated synthetic performers appear in commercial advertisements. The law, effective June 9, 2026, mandates conspicuous disclosure but leaves key implementation questions unanswered, including specific disclosure language and how it applies to AI-enhanced images of real people.
United StatesMedia, Telecoms, IT, Entertainment
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)