When you watch the commercials, do you often feel like
advertising companies are working hard to convince you that their
products or services are “eco”, “environmentally
friendly”, “nature friendly”, “green”
and “recyclable”? Does environmentally-friendly feature
of a product have any impact on your preference to purchase or use
it? In fact, are we yet at the end of an era of advertising
products that are not “green” enough but promoted to be
“green”?
The “green advertising” hype, which is the reason of
all these question marks in our minds, is escalating due to the
fact that many companies carrying out activities in various
industries have based their marketing and advertising strategies
off on “green transformation” pillar. Although we are
of the opinion that these steps taken in the business side with an
environmentally cautious motivation should be supported considering
that we are running out of time to save our planet, it should not
be ignored that this
