Discount Sale Ads And Loyalty Programs Under The Microscope

The Advertisement Board ("Board") closely monitors the discount sales campaigns, which have become a tradition in e-commerce, held in November and known as "Legendary November Discounts", "Fabulous Friday Discounts", where discounts at various rates are announced for a large number of products. The Board imposes administrative sanctions on discount sales advertisements and practices that deceive and mislead consumers and create the perception that there is a higher price discount than there actually is. Accordingly, in 2023, the Board examined and reached opinion on a total of 134 discounted sales cases, whereby it was decided to impose a total of TRY 4,041,59 in administrative fines in addition to the suspension penalty on 119 files that were found to be in violation of the legislation.¹