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ARTICLE · 15 JULY 2019

Direct Marketing In Turkey

Gün + Partners
Gün + Partners
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Gün + Partners

Gün + Partners

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1. How does national law regulate the making of unsolicited telephone calls for marketing purposes?

TurkeyMedia, Telecoms, IT, Entertainment

The regulation of unsolicited commercial communications

1. How does national law regulate the making of unsolicited telephone calls for marketing purposes?

Electronic commercial communications are regulated by the Law on the Regulation of Electronic Commerce numbered 6563 (E-Commerce Law), which came into force on 1 May 2015, along with the Regulation on Commercial Communication and Electronic Commercial Messages (Commercial Communication Regulation). The E-Commerce Law defines electronic commercial communications as messages with commercial purposes sent via telephone calls, call-centres, fax, auto diallers, smart voice recorders, email or SMS. The law covers natural or legal person service providers and intermediary service providers that send those messages while performing electronic commercial activities.

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