Dealing With Social Media Influencers - Türkiye

Influencer marketing through social media influencers has achieved giant growth in the advertising sector. Brands, including global and local ones, co-operate with social media influencers to advertise their brands, goods and services because social media influencers are very capable of directing the consumers' buying habits into certain brands via the presentations, recommendations and compliments they make.

Similarly, based on global research statistics, Türkiye ranks number 11 in the world for the highest number of social media users. In 2023, there were 69.55 million social media users in Türkiye, with predictions that this will reach up to 79.6 million by 2029.

Until 2021, Türkiye did not have specific laws, regulation or self-regulation relating to advertising through social media. However, the general advertising rules and principles contained in Consumer Protection Law No. 6502 (Consumer Protection Law) and the Commercial Advertisement and Unfair