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ARTICLE · 25 FEBRUARY 2015

Comparative Advertising In Turkish Law

Erdem & Erdem Law
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The Law on Consumer Protection No. 65021 ("LCP") entered into force on 28 May 2014 abrogating the former Law on Consumer Protection No. 4077 ("fLCP").

TurkeyMedia, Telecoms, IT, Entertainment
Leyla Orak Celikboya
Leyla Orak Celikboya
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Introduction

The Law on Consumer Protection No. 65021 ("LCP") entered into force on 28 May 2014 abrogating the former Law on Consumer Protection No. 4077 ("fLCP"). This amendment aiming to ensure coherence with European Union legislation, and at enhancing the protection of the consumer2, and the secondary legislation enacted under the LCP introduces important novelties.

One of the matters among these novelties that requires assessment is comparative advertising. Art. 61 LCP provides for a general framework governing comparative advertising. The Regulation governing Commercial Advertising and Unfair Commercial Practices3 ("Regulation") provides detailed regulation on the subject that is generally stipulated in Art. 61 et seq. LCP.

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