Advertisements play a central role in today's commercial
world, both for the companies engaged with the advertising sector
and their effects and impact on consumers. For businesses, it is an
essential and instrumental tool for introducing their
products/services to potential and existing customers, as well as
for sustaining their financial resources; whereas for consumers,
advertising serves as a driving force in guiding them toward
products/ services, while also giving rise (at times) to a variety
of controversial topics. For these reasons, the advertising sector
is often scrutinized by regulatory authorities and is subjected to
a variety of limitations and restrictions for the purpose of
protecting consumers who have no discernible control over the
marketing activities they become subjected to. Along with the
current developments in the modern global economy and the fierce
competition engendered by them, technological advances and growing
internet use are
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