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ARTICLE · 18 JANUARY 2024

Aggravated Scrutiny For Consumer Reviews

Gün + Partners
Gün + Partners
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Gün + Partners

Gün + Partners

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Consumer reviews are of great importance in online shopping as they enable consumers to form their opinion in terms of the features and quality of the products...

TurkeyMedia, Telecoms, IT, Entertainment

Consumer reviews are of great importance in online shopping as they enable consumers to form their opinion in terms of the features and quality of the products or services that they consider purchasing and the care and professionalism the sellers and providers present to consumers.

Due to the decisive impact of consumer reviews on consumers' shopping preferences, the Regulation on Commercial Advertising and Unfair Commercial Practices ("Regulation") were amended on February 1, 2022 with inclusion of Article 28/B and 28/C setting out the basic procedures and principles regarding the making and publication of consumer reviews and consumer complaints. In line with this rationale, the Advertisement Board in its meeting dated 12.09.2023 and numbered 337 adopted the Guideline on Consumer Reviews ("Guideline") in order to guide advertisers, advertising agencies, media organizations and all persons, institutions and organizations related to advertising with respect to the

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