Consumer reviews are of great importance in online shopping as
they enable consumers to form their opinion in terms of the
features and quality of the products or services that they consider
purchasing and the care and professionalism the sellers and
providers present to consumers.
Due to the decisive impact of consumer reviews on
consumers' shopping preferences, the Regulation on Commercial
Advertising and Unfair Commercial Practices
("Regulation") were amended on February
1, 2022 with inclusion of Article 28/B and 28/C setting out the
basic procedures and principles regarding the making and
publication of consumer reviews and consumer complaints. In line
with this rationale, the Advertisement Board in its meeting dated
12.09.2023 and numbered 337 adopted the Guideline on Consumer
Reviews ("Guideline") in order to guide
advertisers, advertising agencies, media organizations and all
persons, institutions and organizations related to advertising with
respect to the