Advertising Alcohol On Social Media

In Türkiye, the advertising, promotion, and similar activities related to alcoholic beverages are prohibited across all communication channels, including television, radio, cinema, print media, and digital platforms. Therefore, it is not permitted to promote or advertise alcoholic beverage brands in any way. This restriction also includes advertisements made through social media influencers. The Advertisement Board has scrutinised hidden advertisements of alcoholic beverage brands conducted through social media influencers. As a result, it has imposed administrative sanctions such as cessation of such promotional and advertising activities and issued administrative monetary fines to both advertisers and the social media influencers involved.