Advertisements Containing Price Information And Discount Sales Advertisements

Advertising Regulation was amended in a way to include new measures and rules to regulate advertisements containing misleading price information and to protect consumers against unfair commercial practices. The amendments entered into force in March 2022. In addition, the Guideline on Advertisements Containing Price Information, Discount Sales Advertisements and Commercial Practices” (“Guideline”) was prepared by the Advertisement Board and took effect as of April 2022.

According to new rules enacted in the Regulation, additional measures were implemented to protect consumers against advertisements containing misleading price information and discount sales promotions. Some of the prominent regulations are as follows: