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ARTICLE · 14 DECEMBER 2021

Advertisement Board And Hygienic Products Ads

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The advertisements and promotions pertaining to hygiene and health care products have increased in number in parallel with the necessities arising due to the COVID-19 pandemic.

TurkeyMedia, Telecoms, IT, Entertainment
Hande Hançar Çeli̇k
Hande Hançar Çeli̇k
Baran Güney
Baran Güney
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The advertisements and promotions pertaining to hygiene and health care products have increased in number in parallel with the necessities arising due to the COVID-19 pandemic. The advertisement types subject to special regulations of relevant legislation, including testimonial and comparative advertising practices, have been exercised. The diversity in the advertisements and promotions has been reflected in the decisions of the Advertisement Board and the fundamental notions of the Advertisement Law were once again addressed.

Primarily, by a decision of November, the Advertisement Board held that the statement and images claiming that antibacterial wet wipe safeguards from Coronavirus, although its effect against the Coronavirus has been proven, are misleading and perturbing public health; since the risk of virus transmission from patients through droplets is still possible. In order to prevent any conclusion that the virus shall not be transmitted when the product

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