The Impact Of Artificial Intelligence On Trademark Law

The impact of the spread of artificial intelligence ("AI") technologies can be seen in many areas of law, including trademark law. The rapid development of AI technologies has given rise to the need to re-evaluate some of the basic practices and concepts of trademark law.

The first aspect of these developments is the use of AI in trademark application, registration and other related administrative procedures. As can be seen from the Index¹ published by the World Intellectual Property Office ("WIPO"), patent offices around the world are using these technologies to improve efficiency and accuracy of transactions and their productivity. Examples of the use of AI in trademark application and registration processes include performing comparative similarity assessments, scanning the database to detect prior dated similar trademarks for trademark clearance purposes and automating some of the procedures of the Office.