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ARTICLE · 28 FEBRUARY 2024

Tescilsiz Marka Korunabilir Mi?

Bener Law Office
Bener Law Office
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Bener Law Office

Bener Law Office

Bener Law Office was founded by Erim Bener in 2001 and has grown to its current size through...

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Günümüz dünyasında şirketlerin en çok önem verdiği konulardan biri markalaşma, marka değerinin korunması ve kısaca şirkete ait bir "markanın" piyasada tanınırlığının arttırılması,...

TurkeyIntellectual Property
Pelin Tirtil Esin
Pelin Tirtil Esin

Günümüz dünyasında şirketlerin en çok önem verdiği konulardan biri markalaşma, marka değerinin korunması ve kısaca şirkete ait bir "markanın" piyasada tanınırlığının arttırılması, geliştirilmesi ve bir şirket varlığı olarak korunmasıdır. Tüketiciler genelde şirketin faaliyetlerini ve kalitesini markası ile özdeşleştirdikleri için marka gibi bir varlığın hukuki koruması da bir o kadar önem arz eder. Kural olarak marka koruması tescille sağlanır. Dolayısı ile markanın piyasaya arz edileceği ülkede tescili önemlidir. Bununla birlikte, marka koruması ülkeselliğe tabi olduğu için, markasına yurtdışında da koruma sağlamak isteyen kurumlar, uluslararası tescil mekanizması ile istedikleri ülkede, hatta bazı uluslararası anlaşmalar uyarınca toplu olarak birden çok ülkede korumaya başvurabilirler. Öte yandan, markasının doğuşu, geliştirilmesi, bilinirliğinin sağlanması gibi faaliyetlere halihazırda para ve emek harcamış, markayı yıllardır bilfiil kullanan bir firma, onun

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