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ARTICLE · 24 JULY 2020

Pozisyon Markalari

Ozdagistanli Ekici Avukatlik Ortakliği
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Ticari hayattaki gelişmeler Marka Hukuku'na da yeni yaklaşımlar getirmektedir. Bunun bir örneği olarak "geleneksel olmayan markalar"

TurkeyIntellectual Property
Bensu Özdemir
Bensu Özdemir
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Ticari hayattaki gelişmeler Marka Hukuku'na da yeni yaklaşımlar getirmektedir. Bunun bir örneği olarak "geleneksel olmayan markalar" kavramı Marka Hukuku uygulamalarına dahil edilmiştir. Geleneksel olmayan markalar, geleneksel markaların aksine yeni bir kavramdır ve bu kategoriye dahil olan marka türleri yenilikler ve gelişmelerle birlikte artmaktadır. Avrupa Birliği Fikri Mülkiyet Ağı ("EUIPN"), pozisyon, ses, desen, renk, hologram, multimedya, hareket, şekil gibi marka çeşitlerini geleneksel olmayan markalara örnek göstermektedir.("Common Communication On The Representation Of New Types Of Trade Marks, s. 4-5") Bu makalede, geleneksel olmayan marka kategorisinde yer alan pozisyon markalarını açıklayacağız.

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