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ARTICLE · 22 MARCH 2021

Pandeminin Marka İstatistikleri Üzerindeki Etkileri

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Tüm dünyayı sarsan Covid-19 pandemisi ile geçen zorlu bir yılı geride bıraktık. İnsanlığın Covid-19 ile tanıştığı 2020 yılı, iş hayatı için de oldukça zor geçen bir yıl oldu.

TurkeyIntellectual Property
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Tüm dünyayı sarsan Covid-19 pandemisi ile geçen zorlu bir yılı geride bıraktık. İnsanlığın Covid-19 ile tanıştığı 2020 yılı, iş hayatı için de oldukça zor geçen bir yıl oldu. Ekonomide yaşanan dalgalanmalar ve evlerde geçirilen uzun aylar nedeniyle değişen iş ve yaşam biçimimiz "normal" anlayışımızı tamamıyla değiştirirken, iş hayatındaki tercihler ve kriz anında alınan önlemler de farklılaştı.

Marka başvurularının bu değişikliklerden etkilenmesi kaçınılmaz olsa da, başvuru sayıları yılın ilk yarısında azalıp ikinci yarıda ivme kazanarak bir denge sağlayabilmiştir. Yine de, 2020 marka verileri incelendiğinde, başvuru sayılarının pandeminin beraberinde getirdiği ekonomik koşullardan etkilendiği görülmektedir.

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