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ARTICLE · 25 APRIL 2023

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NFT ve Marka İlişkisi

Gün + Partners
Gün + Partners
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Gün + Partners

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NFT'ler 2022 yılında da diğer alanlarda olduğu gibi marka hukuku alanında etkisini sürdürmüş, farklı sektörden pek çok şirketin markalarını Metaverse evrenine taşıması ve...

TurkeyIntellectual Property
Mutlu Yildirim Köse
Mutlu Yildirim Köse
Havva Yıldız
Havva Yıldız
Göksu Ayçıl Altınok
Göksu Ayçıl Altınok
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NFT'ler 2022 yılında da diğer alanlarda olduğu gibi marka hukuku alanında etkisini sürdürmüş, farklı sektörden pek çok şirketin markalarını Metaverse evrenine taşıması ve NFT koleksiyonları çıkarması, NFT'ler için yapılan marka başvurularının sayısını1 daha da artırmıştır.

Bu alanda yaşanan yoğun talebe ve ihtiyaca bağlı olarak Avrupa Birliği Fikri Mülkiyet Ofisi (EUIPO), NFT'lerin marka olarak tescilinde, hangi sınıf mal/hizmetler kapsamında değerlendirilmesi gerekeceği yönünde bir rehber2  yayınlamıştır. Bu rehbere göre EUIPO, NFT'lerin ve sanal malların, dijital içerik ya da dijital görsel olarak muamele görmesi sebebiyle 09. sınıfta tescil edilmesinin uygun olduğunu; ancak, "NFT" ya da "sanal mal" ibaresi kendi başına tescil konusunu açıklamakta yetersiz kaldığından tescile konu mal/hizmetin bahse konu NFT'nin ve sanal malın ilişkili olduğu içeriği de açıkça belirtmesi gerektiğini ifade etmiştir. Buna göre örneğin "NFT ile doğrulanmış

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