New Era: Plain Packaging In Force In Turkey

With the recent amendments dated December 12, 2018 to the Law no. 4207 on Prevention and Control of Hazards of Tobacco Products, Turkey starts applying plain packaging for cigarette and tobacco products. The plain packaging limits and prohibits the use of trademark logos and tempting colors on tobacco packages; and it only allows the use of standardized word marks on them.

The rationale of the referred amendments is to reduce the consumption of tobacco and related products in an aim to protect the public health by standardizing the packaging and eliminating the tempting features of the marks and packages.

According to the new rules:

• Tobacco products produced in Turkey or imported through Turkey should be in plain and standardized packages. The writing style, font, type size, location on the package, the color of the packages, other texts, phrases and shapes should be designed and placed in the same way.