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ARTICLE · 10 DECEMBER 2019

Marka Hukukunda Karıştırılma İhtimali

Ozdagistanli Ekici Avukatlik Ortakliği
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6769 sayılı Sınai Mülkiyet Kanunu'nda (SMK); marka, bir işletmenin mal veya hizmetlerini diğer bir işletmenin mal veya hizmetlerinden ayırt etmeye yarayan her türlü işaret olarak tanımlanmıştır.

TurkeyIntellectual Property
Büsra Tilkioglu
Büsra Tilkioglu
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6769 sayılı Sınai Mülkiyet Kanunu'nda (SMK); marka, bir işletmenin mal veya hizmetlerini diğer bir işletmenin mal veya hizmetlerinden ayırt etmeye yarayan her türlü işaret olarak tanımlanmıştır. Bu tanıma göre marka kavramının içerisinde iki temel unsur bulunmaktadır. Bu unsurlardan ilki "ayırt edici nitelik" ikincisi ise "her türlü işaret" tir. Ayırt edici nitelik unsuru, markalar arasındaki farkı ortaya koyarak tüketiciler nezdinde işletmelere ait ürünlerin karıştırılmasının önüne geçmektedir. Zira SMK madde 5/1(ç) ye göre de daha önce tescil edilmiş veyahut tescil başvurusu yapılmış bir markayla ayırt edilemeyecek derecede benzer işaretler marka olarak tescil edilemez. Söz konusu düzenlemelerle, tüketicilerin markaları karıştırma ihtimallerinin önüne geçilmek istenmiştir.

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