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ARTICLE · 23 OCTOBER 2023

How To Safeguard Brands On Turkey's Biggest E-commerce Platforms

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The Covid-19 pandemic brought about a significant transformation in the Turkish economy, pushing it towards e-commerce as a safer alternative to in-store purchases.

TurkeyIntellectual Property
Ashli Weiss
Ashli Weiss
Melis Atalay
Melis Atalay
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The Covid-19 pandemic brought about a significant transformation in the Turkish economy, pushing it towards e-commerce as a safer alternative to in-store purchases. With a staggering 254% surge in e-commerce volume after Covid-19, Turkey's leading platforms (eg, Trendyol and Hepsiburada) witnessed substantial growth. In response to this shift, the Turkish government introduced new regulations to protect intellectual property on e-commerce platforms and uphold consumer rights.

Brand owners need to comply with these regulations while working collaboratively with e-commerce service providers to establish a secure online environment. However, they also need to make well-informed strategic decisions and prioritise national trademark registrations to best protect their brands.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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